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How the iPhone5 will Affect E-Commerce Marketing Initiatives

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The iPhone5 has finally been revealed! Whether you’re impressed or not or haven’t heard all the details, Bill Siwicki from Internet Retailer explains how a bigger screen, faster connection, and a new operating system will quickly affect E-Commerce. Online retailers will likely strengthen their marketing initiatives after the release on September 21st.  Lightening fast 4G LTE and a longer 4 inch display, will give marketers the opportunity to add video, larger images, and animated gifs into e-mails, landing pages and ads, maximizing the consumer experience with high performance. The phone’s new operating system, the iOS6 also integrates with Facebook, allowing consumers to share brand content without having to open their Facebook application.

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